GDPR - the elephant in the room?

According to a Gartner study, a staggering 50 per cent of companies affected by the General Data Protection Regulation (GDPR) will not be in full compliance with its requirements by the end of 2018.

As marketers, most of you will be aware of the GDPR, a regulation that was introduced in April 2016. Understanding its complexities can be a challenge for even the most data-savvy marketer but awareness of the enormous benefits it can bring to your clients and, therefore, the growth of your organisation will give your business the upper hand.