According to VentureBeat, 80 per cent of Marketing Automation users saw an increase in the number of leads and 77 per cent generated an increase in conversions. Add to this that Marketing Automation was found to drive a 14.5 per cent increase in sales productivity and a 12.2 per cent reduction in marketing overhead* and you have a compelling business case for adopting a Marketing Automation strategy.
With this in mind, we have created the Marketing Automation Series – a content programme designed to help you become a Marketing Automation contender and unlock the value of Marketing Automation for your business.
So, gloves on, mouthguard in and sign up to become a contender in the Marketing Automation ring.
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